1 My product is the new nike jump track and field shoes. They have three slits in the back that when you prees a button sucks in air. Then when you jump the air pushes out giving you a extra boost into the air.
2 My ad would be specifically for athletes( male and female) between the ages of 14-25, more likely track and field jumpers and polevaulters.
3 This ad could be put into a Sports Illustrated or any track and field magazine.